Where do we start…
The journey started with a deep dive into the Metaverse and digital collectibles. As a founding product designer I thoroughly researched different platforms, analyzed user behaviors, and studied influential artists at the core of Soulcast. This immersive exploration formed the basis for a deep understanding of the target audience and industry.
The user flow of the Soulcast Studio product
Ideation
Armed with insights and collaborating closely with the development teams, a vision emerged for "Soulcast Studio." This vision aimed to encapsulate the essence of digital art curation while offering intuitive tools for customization. Wireframes were sketched and refined, ensuring a seamless user experience for both collectors and artists.
Aesthetics
Drawing inspiration from the vibrant digital art world, I conceptualized a visual identity that harmonized with the brand's ethos. The identity was chosen to evoke emotions of creativity, exploration, and authenticity. The user interface elements were designed to strike a balance between showcasing the art and providing intuitive controls.
You’re all set, or are we?
As the design matured, seamless collaboration with the development team became paramount. I facilitated open channels of communication, ensuring the design's fidelity in the final product. However, we wanted to up our game literally and bring a more “gamified” feel to the product.
This is where the re-design enters the chat!
Make it stand out
In the span of a year, I undertook a remarkable journey of envisioning and materializing "Soulcast Studio." The resulting product not only reflects the essence of Soulcast's mission but also stands as a testament to the power of design in shaping transformative digital experiences within the dynamic and captivating realm of the Metaverse.
That’s a Remix Alright
Designed to be more fun, interactive and enhance the experience, this re-design really took into account our user testing feedback and made the product shine.
The Website & NFT Design
A Collector’s Paradise
Translating intricate design elements into functional code required meticulous attention to detail and a shared commitment to the product's aesthetic integrity.
NFT Packs
As part of this project, I also designed Packs that Collectors would buy that would contain original Soulcast art.
