Animated map of all the Newport Academy locations across the US
Why is this important?
With the advent of the Affordable Health Care Act in the USA, meaningful treatment became available to more teens and their families struggling with mental health and substance abuse disorders. Demand for quality treatment also quadrupled within the past decade, attributed to the national opioid epidemic as drug overdose become the leading cause of accidental death in the United States in 2015. Newport Academy, established in 2008, is a pioneer in the adolescent and young adult mental health treatment space. In addition to their cutting edge Residential Treatment Programs, they opened one of the first recovery high schools in the United States. Newport Academy has built a comprehensive treatment alternative to teen rehabilitation.
A complete website re-brand to reach maximum growth and Google rankings
In our work with Newport Academy, the underpinnings of newportacademy.com were incredibly valued given the prominence of Google in the teen rehab space, and when re-architecting and branding newportacademy.com, had to be handled with care in order to leverage Google rankings.
Our efforts in re-branding Newport Academy’s comprehensive treatment model initially focused on the copywriting process, to ensure that complex clinical, experiential, academic, spiritual and family-systems modalities were conveyed in an easy-to-digest format for parents and key decision-makers while establishing engagement within the treatment community. Newport Academy’s visual identity had a strong starting point that was supplemented by a great in-house content team and was enhanced through our visual updates to the logo and identity as expanded through a video bumper, website design, email marketing templates, digital/print advertising and new content/digital assets throughout Newport Academy’s media points of presence. We also took an approach to prioritize the integration of user-friendly forms that would facilitate the Admissions team with more integral data, so that they could focus on the conversation at hand, one of comprehensive care.
Wireframes
At the beginning of my design process, I created wireframes for testing purposes and client approval.
Designed five sizes in total across Desktop, Tablet and Mobile for both iOS and Android
UI Design
Newport already had a very strong visual language going into this design process and re-brand. My job was to seed through the noise and pull out the strongest brand assets and refine and enhance the design system already in place.
Designing the entire experience
The Design System we created we implemented into marketing collateral, brochures, events, social media campaigns, email marketing and blogs/newsletters.
Results
Admissions and leads attributed to digital acquisition significantly increased
Achieved #1 and #2 Google rankings for the word “teen rehab” (the most competitive term in the teen treatment space)
Award-Winning: W3 Gold Award Winner for Website Design (Category: Health Services); Davey Silver Award Winner for Website Design
